Personalization and Community: One‑to‑One at Scale
Move beyond static personas by clustering behaviors—savers, sharers, silent scrollers—and tailoring posts accordingly. A skincare brand saw routine checklists outperform tips for savers. Want our segmentation worksheet? Subscribe and we’ll send it.
Personalization and Community: One‑to‑One at Scale
Design assistants to answer FAQs, surface resources, and hand off gracefully to humans. Give them personality guidelines and escalation rules. List your top three recurring questions below; we’ll propose response flows.